The Communications Distillery

Rewriting Your Website Doesn’t Have To Feel Like A Total F*cking Dumpster Fire

Going through a rebrand can feel hard, sucky, and overwhelming. Even once your gorgeous new design is in place , you still need to go through all that copy that’s been sitting around for—let’s face it—years.

Your rebrand is a bold new change. It’s going to look sooooo good on you. You want to make sure that your new copy represents the new YOU as well.

If you’re like many entrepreneurs, the biggest challenge in a rebrand is tweaking your message, knowing what to keep and what to throw out. How to talk about your new-big-thing in a way that feels oh-so-right.

Except there’s too much to write, too much to do. Maybe you’re retiring some services to make room for growth. Maybe you’re rewriting your website from scratch but you don’t want to throw out all the gems. You can’t afford to waste time but doing it yourself makes it feel like you are.

 

You know, it doesn’t have to feel that way.

What if you could… Transform the entire way you communicate with your people Learn techniques that will benefit your business for years to come Recreate your brand in a way that’s truly you Become the preeminent expert in writing for your business All with a guiding hand and in only 2 weeks?

Welcome To The Big Leagues.

Command Your Copy is based on a simple idea. 1. You shouldn’t have to do this alone AND 2. You can do this yourself (with the right help)

You have big ideas, grand plans, and you’re ready to take on the world. Command Your Copy will take you from feeling overwhelmed with writing To Dos to feeling confident, in charge, and like you’re the freaking Boss. Because you are. You just forgot for a moment.

 

Command Your Copy is a super-charged, intimate, expert experience.

 

You’ll dedicate this time to focusing on you, your business, your services, and how you show up in the world. You can’t afford to waste time and you don’t need to. We’ll do a lot of work in a short period of time and the results will be mind-blowing.

 

When we’re done, you’ll have:

  • a deeper understanding of your business and its trajectory
  • a clear brand voice with a Brand Voice Roadmap of your own for any future writing you’ll need to do
  • strategic focus on what needs work and what’s going well
  • time to (finally) rewrite your copy
  • a half-day intensive to go through your website copy for brand alignment with an expert (that’s me)
  • a one-hour Quarterly Content Calendar session to figure out and plan your blog/newsletter
  • a follow up editorial calendar for the next 3 months (so you don’t have to remember OR think about what else you’re going to write)

 

Sure, you could spend thousands of dollars hiring a copywriter to do the writing for you. Or you could learn how to write for good.

Helen SEES you. And in that seeing, all is revealed, all is available and all is clear. Which feels like sweet relief and FREEDOM.

Tanya Geisler, Leadership Coach

Inside Command Your Copy

  2 weeks to new website copy, a focused editorial calendar, and the confidence you need to write for your business.   Week 1

Monday Complete your First Workbook exploring your past & present. Tuesday Dream about the future. Your ideas today will inspire you tomorrow. Wednesday Complete your Second Workbook diving into your imaginations and aspirations. Thursday Book the timing of our strategy call so that we’re both in the focus zone.

    Week 2

Monday Receive your unique Brand Voice Roadmap, the touchstone for everything you will ever write. Tuesday Jump on a half-hour Strategy Call to prioritize our VIP session and ask any questions you have. Wednesday Your VIP day! We’ll spend 3 laser-focused hours diving deep into your copy. Thursday Quarterly Content Calendar session to plan your editorial calendar for the next quarter. Friday Receive your Editorial Calendar and a huge congratulations. It’s time to launch!

 

Now all you have to do is tweak your copy, hit publish (or send it to your design team), and celebrate!  

BONUS!

You’ll also get exclusive access to:

1-hour Clarity Sessions
and
Quarterly Content Calendar sessions

any time you need it for as long as I offer these services.

 

About Helen Tremethick

I’m that person who has held every imaginable position from volunteer to Executive Director, and facilitated everything from visioning and strategic planning sessions to Board Development days. I know what it’s like to communicate a bold idea to a large group of people. The tools I use as the foundation of The Communications Distillery are the tools I bring to every client session: an ability to see beyond the overwhelm, translate big thoughts into clear copy, and guide you through the muddle into your own well-deserved success.

I created Command Your Copy for visionaries like us.

 

Remain in control of what your website says about you.

With Command Your Copy, you receive the long-term impact of a clear and consistent brand voice. This is a big leap forward into your future. And it sure looks good.

It is going to be gorgeous. You’re going to be awesome.

Executive

$3500 CAD

2 Strategy Workbooks to get you clear about your trajectory Brand Voice Roadmap that is oh-so-you 30-minute Prioritizing Call 1:1 Coaching Experience, 3 hours of reworking your website copy Call recordings Quarterly Content Calendar session to plan out your next 3 months of blog/newsletter/podcast content

Get In Command

CEO Mentorship Program

$5000 CAD

2 Strategy Workbooks to get you clear about your trajectory Brand Voice Roadmap that is oh-so-you 30-minute Prioritizing Call 1:1 Coaching Experience, 3 hours of reworking your website copy Call recordings Quarterly Content Calendar session to plan out your next 3 months of blog/newsletter/podcast content

PLUS! Monthly coaching calls to go over any hurdles, blog posts, newsletters, new copy, realignment, anything you need, for the next 6 months. (value over $1800)

Get Mentored!

 

It’s important that this right and this is easy. After you’ve completed your application and made your deposit, I’ll get in touch to confirm our schedule and ensure that all your questions have been answered.

Once your deposit has been processed and your experience has been booked, your next and final payment is due at the time of our first call. If you’ve booked a CEO Mentorship, that means you don’t need to think about payments for any of your 6 coaching calls: just book them in and show up. See? Easy.

If you have any questions about any of this, please don’t hesitate to write to get in touch.

 

We expected simple wordsmithing but what we received was so much more: we got clear, focused visionary messaging. This is something you cannot do for yourself. You need someone with the combined skills to listen and then distill to the essence. We now have very clear action steps so that we can get right back at it and keep building our business.

Gloria Roheim McRae, Wedge15 Inc.

Questions (now with answers!)

 

What’s the difference between the Executive and the CEO Mentorship?

Great question! The Executive is perfect for when you need to get out of your own head…or when your designer has been breathing down your next for copy. We start, we get ‘er done, you polish and publish. But sometimes, you want a little more. Creating your copy is simply one task on an ever-growing list of Things To Write. When you feel stuck on ALL your copy (not just what goes on your website), you would benefit from the Mentorship program.

The CEO Mentorship is like gaining a certificate in your own business communications. We’ll meet on Skype 6 times over the course of 6 months. We’ll tweak recent blog posts, discuss service changes, rejigger taglines or headlines or anything that happens to be keeping you up at night. While we work, you’ll gain intimate knowledge of your brand voice and increased confidence in tackling that To Do List. These calls are also recorded so you can go back to grab all the genius ideas you came up with while we were talking. The truth is, you can do this yourself. You just need a little guidance.

 

This this two weeks long! I can’t ditch my clients for two whole weeks!

You don’t have to. This is set up so that all you need to do is dedicate some time each day to working on you and your business. You’ll still be able to complete client work, hang out with your family. You will however need to dedicate 3 full hours during the day on the second Wednesday for your VIP Intensive. Of course, I recommend that you give yourself the entire day for this because, well, self-care is crucial, especially when you’re working as hard as you are.

 

What’s a Brand Voice Roadmap?

You already know that a consistent brand voice is the key to connecting deeply with your ideal clients. When you get that right, they’ll know immediately that you’re the one for them. The Brand Voice Roadmap is a style guide…for your words. A touchstone, if you will. We use the two immersive Strategy Workbooks to get crystal clear about your business and a Brand Voice Roadmap to finding the words for your work, your business, and your brand.

It’s the exact template I use for every one of my copywriting clients and it includes your Guiding Principles to keep you get clear on why you do this good work, a list of words and ideas that represent you and your business, phrases pulled directly from your Workbooks so that you can remember what it feels like when you’re writing in a way that connects (and therefore, converts), and a Brand Persona to help hone in and experience your business as an entity. You can use your Roadmap as a guide for every piece of content you’ll write and with it, your writing will become more clear, more consistent, and best of all, more you.

 

What’s a Quarterly Content Calendar?

The Quarterly Content Calendar is your ticket out of the circle of blogging/newsletter shame. Said another way, it’s an editorial and publishing calendar for the next 3 months, exclusively for you, and co-created with an expert. Here’s the digs: We spend an hour talking about the ups and downs in your industry, the issues you’re passionate about, the regular questions you hear from client, and anything upcoming in your business (like that big launch). This call is recorded so you’ll have access to your articulate self, my distillation of your thoughts, and our delightful laughs forever and ever. But that’s not all (cue music)…you’ll also receive the Quarterly Content Calendar which includes at least 6 topics with talking points, calendar dates for publishing and promoting, and suggestions for expanding on your ideas. It’s a content creation and marketing plan that was designed especially for you, with you, on topics that you’re passionate about, are suitable to your industry and timely for your business. This plan even comes with talking points for each post and a calendar for the next 12 weeks so all you have to do is fill in the blanks and hit publish.

 

Can we change the schedule?

This structure is in place because it’s the quickest and most reliable way to big results for your business. The truth of the matter is, you’ve probably been putting off rewriting your site. Command Your Copy gets you from there to clear in 2 weeks. If you choose the Mentorship option, we’ll also have the opportunity to hop into calls whenever you need them over the course of the next six months. 

 

I don’t have a website yet.

Due to the immersive nature and short timeline of Command Your Copy, it’s best suited for people who have been in business at least 3 years, already know their business, their clients, and have website copy already generated. If you’re brand new at this shiz, write to me with your thoughts and I’ll see if we can figure out something that works best for you. 

 

I have another question.

I’m happy to help. Write to me and I’ll do my very best to answer any questions.

Ready to stop procrastinating? Let’s do this.

 

Executive

$3500 CAD

2 Strategy Workbooks to get you clear about your trajectory Brand Voice Roadmap that is oh-so-you 30-minute Prioritizing Call 1:1 Coaching Experience, 3 hours of reworking your website copy Call recordings Quarterly Content Calendar session to plan out your next 3 months of blog/newsletter/podcast content

Get In Command

CEO Mentorship Program

$5000 CAD

2 Strategy Workbooks to get you clear about your trajectory Brand Voice Roadmap that is oh-so-you 30-minute Prioritizing Call 1:1 Coaching Experience, 3 hours of reworking your website copy Call recordings Quarterly Content Calendar session to plan out your next 3 months of blog/newsletter/podcast content

PLUS! Monthly coaching calls to go over any hurdles, blog posts, newsletters, new copy, realignment, anything you need, for the next 6 months. (value over $1800)

Get Mentored!