The Communications Distillery

When Writing Your Website Has Felt Like A Total F*cking Dumpster Fire For Way Too Long…

Overwhelm is soooooo 2018

 

Now that we’re 3/4 of the way through 2019, you’re probably looking at your Big Plan trying to figure out when you’re going to fit in that rebrand / pivot / launch. When you’re already busy in your business, writing (or rewriting or rebranding) your site falls to the bottom of the priority list.

 

But there’s still time. You can change those feelings of nervous, unsure, frustrated, etc. into something you can really work with: inspired, motivated, confident. 2019 can still be your year to put that Big Plan into action. 

Copy Courage is a super-charged, bootcamp-style, group experience with 1-on-1 coaching to deepen your learning.

 

Go from feeling overwhelmed to feeling like you’re the freaking Boss. Because you are. You just forgot for a moment. Every week for 13 weeks, you’ll dedicate some time to focusing on you, your business, your services, and how you show up in the world. 

 

You’re ready for:

  • the ability to write about your business, your services, and your distinct advantage NO MATTER WHAT YOU’RE WRITING
  • a deeper understanding of your business and its trajectory
  • a clear brand voice with a Brand Voice Roadmap of your own for any future writing you’ll need to do
  • strategic focus on what needs work and what’s going well
  • Home, About, Services, Contact, and Error page copy
  • 3 group calls to address any questions that come up throughout the course
  • complete access to a member-only network
  • plans for your editorial calendar (so you don’t have to remember OR think about what else you’re going to write)
  • new business friends and allies 
  • PLUS a 1:1 Clarity Session to refine and align your brand new copy

Sure, you could spend thousands of dollars hiring a copywriter to do the writing for you.
Or you could learn how to write for good.

(Besides which, this course is listed in Canadian Dollars which means it’s basically the cost of a large latte.)

When you are ready to show up for your business,

When you are ready for your website to look, sound, and feel like you,

When you are ready for your website to become your very best salesperson…24/7,

You are ready for Copy Courage. 

Heidi Johnson, Online Business Manager

With Copy Courage, I was able to streamline my services and write web copy for a higher level of client.

Heidi Johnson

About Helen Tremethick

For nearly a decade, I was your website designer’s secret weapon. In that time, I’ve helped hundreds of business owners (from micro to multinational). I know what it’s like to communicate a bold idea to a large (or small) audience. The tools I use as the foundation of The Communications Distillery are the tools I bring to every client session: an ability to see beyond the overwhelm, translate big thoughts into clear copy, and guide you through the muddle into your own well-deserved success.

Copy Courage was built specifically for visionaries like you.

 

Get the long-term impact of a clear and consistent brand voice PLUS with amazing copy, written by you. This is a big leap forward into your future. And it sure looks good.

You’re going to be awesome.

Copy Courage

Your 3-month bootcamp dedicated to ditching the fear and overwhelm
& finally learning how to write the website copy you’ve always wanted.

 

This is an intimate program with only 20 seats in total. 

Total Investment: $2500 CANADIAN

Alas – the September ship has sailed. But there’s one leaving the port in January. Want to be the first to know? 

OMG YES!

Carmen Schreffler looking directly at the camera wearing a white blouse and standing in front of some greenery

Copy Courage gave me the freedom to play with my website! I loved making changes to the website live, knowing that I can always make corrections and pivots when I need them. 

Carmen Schreffler

 

Questions (now with answers!)

 

When do we start? 

The next session of Copy Courage starts in January. Get on my list to be the first to know. Now, THAT’S 2020 vision. #groan

 

When are the group calls?

We’ll have one Welcome Call, one middle check-in, and one Final Call. If you can’t make the calls, you can always catch any of the replays.
Your coaching call is booked separately during the course of the program. Additional Clarity Sessions can be purchased at any time. 

 

What’s the difference between the Command Your Copy coaching program and this?

Copy Courage is designed to have the same results as Command Your Copy.  There are however, a few distinct differences. Copy Courage is a group program so that you can get feedback and energy from your co-participants. It’s incredible to see what peer feedback can do for your brand. Instead of a half-day immersion, participants in Copy Courage will receive 3 group calls and 1 Clarity Session. This gives you the opportunity to get real-time feedback on your new copy or any questions that have come up during the week. 

Since Copy Courage is a group format, I’m able to provide a deep discount to this methodology…so it’s also a choice that not only builds your skills but it’s also easier on your budget. 

 

What’s a Brand Voice Roadmap?

You already know that a consistent brand voice is the key to connecting deeply with your ideal clients. When you get that right, they’ll know immediately that you’re the one for them. The Brand Voice Roadmap is a style guide…for your words. A touchstone, if you will. We use the two immersive Strategy Workbooks to get crystal clear about your business and a Brand Voice Roadmap to finding the words for your work, your business, and your brand.

It’s the exact template I use for every one of my copywriting clients and it includes your Guiding Principles to keep you get clear on why you do this good work, a list of words and ideas that represent you and your business, phrases pulled directly from your Workbooks so that you can remember what it feels like when you’re writing in a way that connects (and therefore, converts), and a Brand Persona to help hone in and experience your business as an entity. You can use your Roadmap as a guide for every piece of content you’ll write and with it, your writing will become more clear, more consistent, and best of all, more you.

 

I don’t have a website yet.

Here’s a fun fact. Most of the designers and developers I partner with WANT THE COPY FIRST. When they use your freshly updated copy to influence their designs, you get a beautiful marriage between all the aspects of your website. If you’re DIY’ing your design, that’s cool too. You’ll write your copy with an idea of how you want your website to look then put the design elements in place once your copy is polished and ready to go. 

 

I have another question.

I’m happy to help. Write to me and I’ll do my very best to answer any questions.

Copy Courage

Ready to stop procrastinating? Copy Courage can be yours.

But we start soon and there are only 20 seats. 

Total Investment: $2500 CANADIAN 

Alas – the September ship has sailed. But there’s one leaving the port in January. Want to be the first to know? 

 I WANT IT ALL!