Your website copy needs to be more than “just words”
When you sound the clear, confident, honest expert you are — online and off — your clients will do exactly what you’ve been wanting them to do this whole time:
buy in, say yes, shout your freaking name from the rooftops of their social platforms.
That’s what you want. It’s what we all want.
If your audience isn’t already doing that, it could very well be that your message is inconsistent and muddled. They don’t get it and that’s why they aren’t buying.
But you probably know that already. That’s why you’re here. Your message “isn’t quite right”. You feel awkward or overwhelmed…or both. You dread updating your website copy. You haven’t written to your list in ages. Your About page looks the same as when you started out.
It’s okay. Or at least, it’s really common and you’re not alone.
First, here’s the truth:
A clear online voice and a message your clients understand will turn your audience into raving fans.
Here’s another truth:
You can discover and craft the right message for you and your business. Starting now.
Before your website converts, it needs to connect.
Your SEO will only take you so far. It will bring people to your site.
Your job or dare I say, OUR job, is to keep them there, engage them, and let them choose you over everyone else in your industry.
Your clients need to see your expertise, your deeper motivations, and even your Hepburn-meets-Deschanel-quirkiness. After all, that’s what they love about you.
Your audience is waiting. Are you going to step out from behind the curtain?
It’s time for your website to (truly) represent you in the online marketplace.
Discover the unique, engaging brand voice that’s been hiding inside you all along.
Refresh your current website or start new with engaging, keyword-rich content.
Speaking & Teaching
Learn how to write your own copy using a proven content development methodology.
You know what to do.
Or write to me, smoke signal, and/or follow me on social media.
(Actually, I’m just kidding about the smoke signal. Please don’t. I’m way more responsive to email)